Dickies' continuing emphasis on quality for the consumer. Now, as then, Dickies is renowned for the quality of the garments we produce, and also for our styles, our price, and our guarantee that you as our consumer will be satisfied. A person who wears the Dickies brand knows and understands that they want quality assurance as well as the best price for the clothes they wear. If they are wearing the Dickies brand they are wearing more than 75 years of quality, durability, and comfort.